People.
Brands.
Digital.
Results-driven HR, media and digital professional with a BBA (Hons.) in Human Resource Management and multidisciplinary experience across recruitment, operations, performance management, social media, graphic design, photography, videography, WordPress development and digital marketing.
More than one discipline. One commercial mindset.
My professional background sits at an unusual intersection: human resources, operations, creative media and digital business. That allows me to understand not only how something should look, but how teams work, how customers respond, how processes perform and how digital platforms support business growth.
My experience includes recruitment and onboarding, employee relations, performance management and HR operations, alongside social media management, photography, videography, graphic design, content creation, WordPress management, WooCommerce, SEO and data-informed digital campaigns. I enjoy roles where creative execution and practical business management meet.
People + Process + Creativity + Technology
What I bring to the table.
A combination of business management, creative production and digital execution.
Human Resources
Recruitment, talent acquisition, onboarding, employee relations, HR documentation, performance management, payroll and attendance support.
Graphic Design
Brand graphics, marketing material, social media creatives, promotional campaigns, visual identities and commercial design.
WordPress & Web
WordPress management, WooCommerce, Elementor, website content, custom HTML/CSS, analytics, SEO and performance optimization.
Photography & Videography
Professional photography, product imagery, video production, photo editing, video editing and commercial visual storytelling.
Digital Marketing
Social media management, Meta platforms, content creation, SEO optimization, advertising creatives and digital campaigns.
Operations & Management
Team leadership, project coordination, CRM, inventory, customer relationships, workflow management and operational control.
Learning beyond the job title.
Professional certifications and achievements that complement my practical experience.
Social Media Marketing
NextGen Digital University — Zain Ali | 2025
Photography
Alison — CPD Certified | August 2022
Best Management Award
GCUF Gur Mela | 2017
2nd Position in Singing
College VC Award | August 2018
International HRM
Alison — CPD Certified | August 2025
Work that lives beyond a résumé.
Selected examples of my website, visual, media and digital work.
Nova Furniture Digital Platform
Website development and ongoing management, product presentation, WooCommerce, responsive frontend work, SEO, visual content and digital platform optimization.
Brand & Social Media Campaigns
Creative direction, social content, campaign visuals, promotional design, brand communication and advertising assets for commercial audiences.
Commercial Product Visualization
Product presentation, furniture imagery, catalogue visuals, lifestyle environments, feature-focused graphics and AI-assisted commercial visualization.
Photography & Visual Storytelling
Professional photography, portraiture, commercial visual work, videography, editing and content production.
A career across people, media & operations.
From floor operations and HR management to digital marketing, creative production and full-scale website management.
Nova Furniture (Nova Homes), Lahore
Social Media ManagerDesigned and launched the company website and manage its digital presence across social platforms.
- Website development and ongoing management
- SEO-optimized content and product presentation
- Front-end and back-end website maintenance
- Order processing and customer service support
- Social media and digital visibility management
Nova Furniture — Digital Ecosystem
A direct view into the active digital ecosystem I manage for Nova Furniture — covering the company website, e-commerce, social media, product presentation, customer-facing systems and ongoing digital visibility.
Unique Properties, Faisalabad
Social Media Manager • Photographer • Videographer • Graphic DesignerStrategy and planning, content management, team supervision, campaign execution and performance monitoring.
Chiniot Palace, Faisalabad
Lead Social Media In-ChargeLed social media activities across Chiniot Palace, Frozen Feast, Pakwan and Kunna, covering strategy, planning, content management, team supervision, campaigns and monitoring.
Karachi Furniture, Faisalabad
Digital Marketing ManagerManaged content generation including photography and videography alongside social media management, graphic design and advertising.
Nova Homes (Ex Furniture Lahore), Faisalabad
HR ManagerContributed to organizational rebranding while managing HR operations and strengthening the company’s digital presence.
- Rebranding including name, logo and visual identity
- Recruitment and salary disbursement
- Staff management and task assignment
- Interpersonal and employee relations
Global Academic Solutions, Faisalabad
HR ManagerManaged recruitment, employee records, internal HR operations and performance review processes.
Mr. Pizza Bite, Faisalabad
Floor ManagerOversaw floor operations including cash handling, billing oversight, staff supervision and operational controls to maintain service quality and reduce errors.
Business education with a people focus.
BBA (Hons.) in Human Resource Management
Ali Fatima College — Affiliated with Government College University Faisalabad (GCUF)
CGPA 3.04I.Com (Commerce)
Madinah College of Commerce
The toolkit behind the work.
Technology, management and creative tools used across my professional workflow.
Website & Analytics
HR & Management
Creative & Media
Digital Marketing
Office & Data
Operations
Communication.
Have an opportunity, idea or project?
Whether it’s HR, digital management, website development, creative production, photography, visual communication or a multidisciplinary role — I’m open to discussing where my experience can add value.